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Downtown TC Dining

Draft Strategic Plan

The draft strategic plan summarizes community-defined strengths and challenges, shares a vision for Traverse City’s drinking culture, and includes immediate, short-term, and long-term action steps that may be undertaken by the City of Traverse City, the Traverse City Downtown Development Authority, and the Traverse City Police Department. The draft plan was informed by over 70 one-on-one interviews, a public survey receiving 1,130 responses, and community listening sessions.

Strategic goals and action steps were developed through facilitated sessions with multiple public, nonprofit, and private sector stakeholders who are responsible and have authority for various activities related to land use planning and zoning, licensing and permits, transportation, public safety and law enforcement, group and tour management, marketing, outdoor events and festivals, menu development and customer experience, and mental wellness and addiction treatment and recovery. 

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